However, a combination of these smaller tests will still help you produce valuable insights and will be easy enough for you to set up today: User testing Source: Prototypr. Phone interviews are an economical way to test users in a wide geographical area. Usability testing lets you experience your site or app from the users’ perspective so you can identify opportunities to improve the user experience. While you might use random participants, you should not use random techniques for a single session. For eye tracking, you can try Gazepoint or RealEye that will collect data of what people see through the webcams. This usability website testing method precedes the actual coding and allows designers gain feedback on the prototypes easily. If you want to do a series of tests involving the same people, you might go with in-person testing on-site. Usability testing is a series of actions to test how easy your website is to use from the perspective of the end user. Learn more about each of these 8 benefits to usability testing in the first section of this guide. It helps to define user ability to learn to operate, prepare inputs for, and interpret outputs of your site. Compatibility testing 5. Because they are less expensive than in-person interviews, they help collect more data in a shorter period. It is vital to recruit participants who are similar to your site users for your usability testing. The examples of session recordings and first-click tests (mentioned earlier on this page) are two types of remote, unmoderated usability tests. Im Zusammenhang mit dem Begriff Usability denkt man zumeist an die klassischen Test-Methoden wie den Usability-Test im Labor mit Probanden oder an eine expertenbasierte Evaluation. Having an attractive website is vital. Quantitative usability testing is best for collecting benchmarks. Ausgewählte UX Methoden im Überblick. Usability testing is a process used to evaluate a product, which in this case is your website or online store, by testing it on real users. Today, we have all the theory, tools and guidelines we need. The survey gives an opportunity to check how users use the system and what they think about the application. This type of usability research takes place inside a specially built usability testing lab. There are basic parameters to use on usability testing. Usability testing is the practice of assessing the functionality and performance of your website or app by observing real users completing tasks on it. Furthermore, every method has it’s own strengths and weaknesses, and it’s usefulness heavily depends on your current situation. One of the first steps in each round of usability testing is to develop a plan for the test. Eye-tracking studies can be used to glean information about how users interact visually with a page; they also help test layout and design elements and see what may be distracting or taking someone's focus away from the main page elements. Try to... Planning a Usability Test. Usability Testing is a technique used to evaluate a product (in this case a website) by testing is on users. Explorative, assessment, or comparative research: explorative research tests ask users open-ended questions to gather their opinions and insight about concepts of your site or app. To break it down, the testing should take place: In short, you do usability testing in the brainstorming, prototyping, and evaluation stages. Depending on the site or product, you may have multiple potential users groups. Moderated testing usually produces in-depth results thanks to the direct interaction between researchers and test participants, but can be expensive to organize and run (e.g., securing a lab, hiring a trained researcher, and/or providing compensation for the participants). Its results show designers and product managers how people and potential customers naturally organize information, which can help make a site more intuitive to navigate. This testing involves a group of representatives to give feedback about your website’s quality. Moderated or unmoderated: moderated tests are led by a professional who guides and observes users through the entire testing process, while unmoderated tests are done without guidance. Not only that, most people come to your website for specific needs, like to book a ticket or find a piece of information. • If you want to get started with usability testing right away, you can try running a remote, unmoderated test. Images are placed properly … These tests are easy to set up, and depending on your traffic and the scope of the test, you can get results in a matter of days (or even hours). Another method is using spreadsheets to categorize things such as pros and cons, major and minor issues, normal and critical problems, etc. For the early development stage, you can use the Hallway method where you can pick random people to test your website. Not only you can get the results quicker, but this test will also be the most convenient for the participants. If your website fails to fulfill those needs easily and fast, they will move on to another website that will. Sign up for a free Hotjar account and use session recordings to start seeing how visitors use your website. While the participants might be your employees, hired to do such testing, it would be better to use a fresh set of eyes to get unbiased results. However, these tests are expensive and usually based on a small population size (8-10 participants per research round) in a controlled environment, which is not necessarily reflective of your actual customer base and/or real-life use conditions. They often dedicate a very limi… There are six steps to conduct website usability testing. Usability testing is aimed to evaluate your web page by testing it with representative users. Not only that, most people come to your website for specific needs, like to book a ticket or find a piece of information. A major benefit of lab usability testing is the control it provides: all sessions are run under the same standardized conditions, which makes it especially useful for comparison tests. This is seeing things from the user’s perspective and making changes to make sure they get the best experience while using your website or application. Agile UX-Tests sind ist ideal für … Numerous tools are available to address the needs of both these approaches. You can inform how long the test is going to take, how they should comment about their findings, and what’s the goal for the test. A user persona is anything that reflects the real users of your products including their characteristics, needs, and goals. You might determine whether all of the four fields should be correct all the time or you can tolerate mistakes in one of the fields. Man … Card sorting, described above, can also be conducted in an unmoderated and remote manner if you skip the debrief session afterward. Assessment research tests help to evaluate performance and functionality by testing user satisfaction and effort. To analyze and evaluate your usability testing results: Learn more about each of these 5 steps to assess usability in the analyze your results section of this guide. 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